Brainjacking: The Science of Influence and Manipulation (Hardcover) (ISBN-13: 9781837731503)

Brainjacking explores the psychology of storytelling - the ability that makes us human. To discover how science intersects with our desires and decisions, the book pulls together three ways that we use story to modify others' brains: informing, influencing and manipulating. Running through education and politics, advertising and marketing we discover how techniques can range from subtle nudges and subliminal influences to powerful emotional manipulation. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, social media and more, this essential investigation shows how new and old technology and science can be combined to influence human behavior and beliefs.

Author: Brian Clegg
ISBN-10: 1837731500
ISBN-13: 9781837731503
Publisher: Icon Books
Language: English
Published: 04/08/2025
Pages: 288
Format: Hardcover