Brand & Backbone: A Cowboy Code for the Modern Frontier (Hardcover) (ISBN-13: 9783912098044)

From Bryce Dominic Valor, author of Still Fuel in the Tank. A self-help field manual for character building. In Brand & Backbone you learn ten timeless principles that cut through the noise and build real backbone. This is personal development with boots in the dirt.

• The Code of the West, reimagined. Ten principles for modern life. Learn how "ride for the brand" becomes fierce loyalty at work or home, and why "talk less, say more" sharpens every conversation.
• Unshakable integrity. Keep your word. Make decisions you are proud of. Remember that some things are not for sale.
• Real confidence. Take pride in your work. End impostor feelings by stacking small wins and craft-level excellence.
• Legacy and purpose. Define your brand. Aim at a mission that pulls you forward. Build a life your family can trust.
• And much more. True cowboy stories and Cowboy Up exercises to turn lessons into habits.

• The Brand & Backbone Soundtrack. Now on all major streaming platforms. Get free listening in our portal.
• The complete audiobook. Free access in our portal.
• The Cowboy Hat Compendium.

This is a boots-on-the-ground self-help manual for principled living.

• You are done drifting. You want a code to anchor your days.
• You work hard. You keep your word. You want your life to show it.
• You carry responsibility. A team, a business, a family. You need a standard everyone can count on.
• You want strength you can feel, not quotes to repost.

Ready to saddle up? Start living by your code. Make it count.