Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality (Paperback) (ISBN-13: 9780578440620)

Brand Breakthrough is a book for business leaders, marketers, salespeople, PR folks, content strategists, copywriters, and anyone who wants to leverage the power of brand to grow a company.

Packed with case studies, first-person interviews with top marketers, and hands-on activities, Brand Breakthrough will inspire and empower you to navigate your company's brand journey. It includes lessons learned the hard way and "gotchas" to avoid.

Inside, you'll find a step-by-step framework to:

• Define a brand personality that matches your company's unique culture
• Articulate how you help customers succeed in ways competitors can't
• Convey your brand personality in content, campaigns and conversations
• Build consensus and excitement for a brand launch
• Measure the impact of brand personality on your business goals