Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members' Behavior and the Economic Relevance for the Marketer by Meister, Sandra

Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members' Behavior and the Economic Relevance for the Marketer (Paperback) (ISBN-13: 9783834940544)

Vendor: Sandra Meister
Product type: Books
Format: Paperback
$54.99
$54.99
$54.99
Subtotal: $54.99
Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members' Behavior and the Economic Relevance for the Marketer by Meister, Sandra

Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members' Behavior and the Economic Relevance for the Marketer

$54.99
Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members' Behavior and the Economic Relevance for the Marketer by Meister, Sandra

Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members' Behavior and the Economic Relevance for the Marketer

$54.99
Format: Paperback
Description
Description
x

Author: Sandra Meister
ISBN-10: 3834940542
ISBN-13: 9783834940544
Publisher: Gabler Verlag
Language: English
Published: 04/07/2012
Pages: 292
Format: Paperback
Weight: 0.84lbs
Size: 8.27h x 5.83w x 0.67d
By Sandra Meister
By Sandra Meister
x

Dr. Sandra Meister holds a PhD in business administration from Prof. Dr. Claudia Fantapié Altobelli, Chair of Marketing at the Helmut Schmidt University in Hamburg. She is a marketing- and media professional with extensive experience in the consumer goods industry.

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