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Brand Culture (Hardcover) (ISBN-13: 9780415355988)
Vendor:
Jonathan Schroeder
Product type:
Books
- $210.00
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Subtotal:
$210.00
Description
xExploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.
Author: Jonathan Schroeder
ISBN-10: 0415355982
ISBN-13: 9780415355988
Publisher: Routledge
Language: English
Published: 11/24/2005
Pages: 224
Format: Hardcover
Weight: 1.12lbs
Size: 9.21h x 6.14w x 0.56d
Author: Jonathan Schroeder
ISBN-10: 0415355982
ISBN-13: 9780415355988
Publisher: Routledge
Language: English
Published: 11/24/2005
Pages: 224
Format: Hardcover
Weight: 1.12lbs
Size: 9.21h x 6.14w x 0.56d
By Jonathan Schroeder
xJonathan E. Schroeder is Professor of Marketing at the University of Exeter, UK, and Visiting Professor in Marketing Semiotics at Bocconi University, Milan. His research focuses on the production and consumption of images.
Miriam Salzer-Mörling is Associate Professor at the School of Business, Stockholm University. As a branding consultant she has specialized in the development of the 'corporate soul' and communicative strategies for both public and commercial organizations.
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