Brand Currency: A Former Amazon Exec on Money, Information, Loyalty, and Time (Paperback) (ISBN-13: 9781544514024)

Last year's speed is now quaint. Business today moves at a pace so unforgiving it's easy to find yourself holding your breath, wondering if your company will be the next to fold.

And then there's Amazon. While others struggle to innovate and remain relevant, it somehow surges ahead in sector after sector, blazing trails inconceivable when the bookseller opened its doors 25 years ago.

The truth is, what drives Amazon's success isn't cutting-edge. It's ancient.

In Brand Currency, former Amazon Advertising executive creative director Steve Susi takes you inside the corporate enigma to reveal the four currencies that dictate the customer's and Amazon's every move: money, information, loyalty, and time. Steve offers firsthand experience and case studies from across the brandscape to prove that prioritizing these currencies is exactly what your brand needs to break through, maximize its potential, and leave everyone asking, "How do they do it?"

Author: Steve Susi
ISBN-10: 1544514026
ISBN-13: 9781544514024
Publisher: Lioncrest Publishing
Language: English
Published: 04/19/2019
Pages: 260
Format: Paperback
Weight: 0.73lbs
Size: 8.50h x 5.51w x 0.59d