Brand Gender: Increasing Brand Equity Through Brand Personality by Lieven, Theo

Brand Gender: Increasing Brand Equity Through Brand Personality (Hardcover) (ISBN-13: 9783319602189)

Vendor: Theo Lieven
Product type: Books
Format: Hardcover
$139.99
$139.99
$139.99
Subtotal: $139.99
Brand Gender: Increasing Brand Equity Through Brand Personality by Lieven, Theo

Brand Gender: Increasing Brand Equity Through Brand Personality

$139.99
Brand Gender: Increasing Brand Equity Through Brand Personality by Lieven, Theo

Brand Gender: Increasing Brand Equity Through Brand Personality

$139.99
Format: Hardcover
Description
Description
x

Enhances the brand personality equity model to include cross-cultural applicability

Discusses and seeks to define the terms 'brand personality' and 'brand equity'

Establishes the link between a straightforward brand personality model to brand equity



Author: Theo Lieven
ISBN-10: 3319602187
ISBN-13: 9783319602189
Publisher: Palgrave MacMillan
Language: English
Published: 10/19/2017
Pages: 265
Format: Hardcover
Weight: 1.36lbs
Size: 8.27h x 5.83w x 0.94d
By Theo Lieven
By Theo Lieven
x
Theo Lieven is Adjunct Professor of Marketing at the Institute for Customer Insight, University Of St. Gallen, Switzerland. Previously, he founded a computer company which grew to be one of the largest European retailers in 1996, and has studied management and economics.​

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