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Brand Hollywood: Selling Entertainment in a Global Media Age (Hardcover) (ISBN-13: 9780415354042)
Vendor:
Paul Grainge
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Books
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Description
xBranding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business.
Author: Paul Grainge
ISBN-10: 0415354048
ISBN-13: 9780415354042
Publisher: Routledge
Language: English
Published: 11/01/2007
Pages: 224
Format: Hardcover
Weight: 1.01lbs
Size: 9.28h x 6.39w x 0.70d
By Paul Grainge
xPaul Grainge is Associate Professor of Film Studies at the University of Nottingham. He is the author of Monochrome Memories: Nostalgia and Style in Retro America (2002), the editor of Memory and Popular Film (2003), and co-author of Film Histories: An Introduction and Reader (2007).
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