Brand Management in Emerging Markets: Theories and Practices (Hardcover) (ISBN-13: 9781466662421)

Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies to maintain their growth. Brand Management in Emerging Markets: Theories and Practices provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies. Combining the findings of highly-regarded marketing experts and scholars, this book serves as a useful and comprehensive reference for academicians, professionals, and practitioners.

Author: Cheng Lu Wang
ISBN-10: 1466662425
ISBN-13: 9781466662421
Publisher: Business Science Reference
Language: English
Published: 06/30/2014
Pages: 337
Format: Hardcover
Weight: 2.44lbs
Size: 11.00h x 8.50w x 0.81d