Brand Management: Co-Creating Meaningful Brands by Beverland, Michael

Brand Management: Co-Creating Meaningful Brands (Hardcover) (ISBN-13: 9781529616989)

Vendor: Michael Beverland
Product type: Books
Format: Hardcover
$179.00
$179.00
$179.00
Subtotal: $179.00
Brand Management: Co-Creating Meaningful Brands by Beverland, Michael

Brand Management: Co-Creating Meaningful Brands

$179.00
Brand Management: Co-Creating Meaningful Brands by Beverland, Michael

Brand Management: Co-Creating Meaningful Brands

$179.00
Format: Hardcover
Description
Description
x
Introducing students to contemporary brand management and innovation with a focus on how companies and consumers interact and co-create brands today, the Third Edition of this popular textbook continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe.

Author: Michael Beverland, Pinar Cankurtaran
ISBN-10: 1529616980
ISBN-13: 9781529616989
Publisher: Sage Publications Ltd
Language: English
Published: 05/23/2024
Pages: 440
Format: Hardcover
Weight: 2.13lbs
Size: 9.25h x 7.50w x 1.00d

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