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Brand Mover: How to Lead Audiences from Apathy to Advocacy (Hardcover) (ISBN-13: 9798897010202)
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Marc Paulenich
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Books
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Description
xBuild Advocates, Not Just Awareness Most brands know how to capture attention. Few know how to hold it, and even fewer know how to transform it into loyalty that lasts. In Brand Mover: How to Lead Audiences from Apathy to Advocacy, marketing veteran Marc Paulenich presents a framework that goes beyond traditional marketing funnels to address the real challenge facing today's brands: customer indifference. Drawing on decades of agency leadership and client success stories spanning healthcare to hospitality, Paulenich introduces the Brand Mover model. The model guides customers through four critical emotional stages: Apathy, Awareness, Alignment, and Advocacy. Inside, you'll discover:
Written for CMOs, marketing directors, and business leaders who recognize that sustainable growth comes from relationships, not just transactions, Brand Mover provides actionable strategies grounded in real-world results. Whether you're launching a new brand, revitalizing an established one, or seeking to deepen customer relationships, this book shows you how to move audiences from indifference to advocacy--and build a brand that people genuinely care about.
Author: Marc Paulenich
ISBN-13: 9798897010202
Publisher: Entrepreneur Books
Language: English
Published: 10/27/2026
Pages: 208
Format: Hardcover
- How to break through the noise in an oversaturated marketplace
- Align brand strategy with authentic storytelling
- Create emotional signals that resonate across every touchpoint
- Transform passive customers into active brand champions
Written for CMOs, marketing directors, and business leaders who recognize that sustainable growth comes from relationships, not just transactions, Brand Mover provides actionable strategies grounded in real-world results. Whether you're launching a new brand, revitalizing an established one, or seeking to deepen customer relationships, this book shows you how to move audiences from indifference to advocacy--and build a brand that people genuinely care about.
Author: Marc Paulenich
ISBN-13: 9798897010202
Publisher: Entrepreneur Books
Language: English
Published: 10/27/2026
Pages: 208
Format: Hardcover
By Marc Paulenich
xMARC PAULENICH is CEO of Hart, one of the Midwest and Mid-Atlantic's largest independent marketing and advertising agencies, where he shapes the firm's long-term vision while continuing to consult with leading brands on brand strategy and customer experience. With more than twenty years of experience in brand strategy and agency management, he has guided organizations across diverse sectors, from education and healthcare to consumer brands, in building meaningful customer connections. Under Marc's leadership, Hart has earned consistent industry recognition for campaign performance and client results across healthcare, education, and consumer sectors. He holds an MBA specializing in marketing and has served as adjunct faculty at the University of Toledo. A passionate advocate for data-driven marketing integrated with creative excellence, Marc resides in Ohio.
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