Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service (Hardcover) (ISBN-13: 9781637423240)

You don't have a brand-whether it's for a company or a product-until you have a name.

The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.

Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn:

• What makes a good (and bad) name
• The step-by-step process professional namers use
• How to generate hundreds of name ideas
• The secrets of whittling the list down to a finalist

The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.

Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.

Author: Rob Meyerson
ISBN-10: 1637423241
ISBN-13: 9781637423240
Publisher: Business Expert Press
Language: English
Published: 12/14/2021
Pages: 194
Format: Hardcover
Weight: 0.95lbs
Size: 9.00h x 6.00w x 0.50d