Brand Platform in the Professional Sport Industry: Sustaining Growth Through Innovation by Zheng, Jingxuan

Brand Platform in the Professional Sport Industry: Sustaining Growth Through Innovation (Hardcover) (ISBN-13: 9783319903521)

Vendor: Jingxuan Zheng
Product type: Books
Format: Hardcover
$59.99
$59.99
$59.99
Subtotal: $59.99
Brand Platform in the Professional Sport Industry: Sustaining Growth Through Innovation by Zheng, Jingxuan

Brand Platform in the Professional Sport Industry: Sustaining Growth Through Innovation

$59.99
Brand Platform in the Professional Sport Industry: Sustaining Growth Through Innovation by Zheng, Jingxuan

Brand Platform in the Professional Sport Industry: Sustaining Growth Through Innovation

$59.99
Format: Hardcover
Description
Description
x
Builds a theoretical infrastructure based on the idea of a professional sport ecosystem in which many stackholders contribute to the growth of the industry
Argues for the expansion of the fan base beyond those drawn to the uncertain outcome of live sport
Examines potential for new innovation as a result of an open platform focused on building brand

Author: Jingxuan Zheng, Daniel S. Mason
ISBN-10: 3319903527
ISBN-13: 9783319903521
Publisher: Palgrave Pivot
Language: English
Published: 06/05/2018
Pages: 104
Format: Hardcover
Weight: 0.65lbs
Size: 8.27h x 5.83w x 0.31d
By Jingxuan Zheng
By Jingxuan Zheng
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Jingxuan Zheng is a PhD student in the Faculty of Kinesiology, Sport, and Recreation at the University of Alberta. His research interests focus on the interrelationships between and among professional sports entities, the media, and other stakeholders.
Daniel S. Mason is a professor in the Faculty of Kinesiology, Sport, and Recreation at the University of Alberta. His research examines sports leagues and their stakeholders, including franchises, cities, and the media.

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