Brand Primacy: How Google Made Companies the Kings of Content (Paperback) (ISBN-13: 9781544532400)

How does a small startup exit to a private equity company in just four years? The same way its organic traffic grows from a few thousand views to more than 100,000 views a month. Brand Primacy.

If you want to promote and grow your brand, there's an SEO red carpet with your name on it. Believe it or not, Google has rolled that carpet out at your feet. All you have to do is take the first step.

In Brand Primacy, you'll learn how to pair a solid SEO strategy with the perfect content to attract thousands of organic leads and convert them into sales. Move up in Google's rankings for your most valuable search terms and beat out the competition, reducing your cost of acquisition while dramatically increasing your revenue.

Stop giving up your place at the SEO table. Pull up a chair, join the banquet, and feast on your share of the pie.