Brand Psychology: The Art and Science of Building Strong Brands by Busche, Laura

Brand Psychology: The Art and Science of Building Strong Brands (Paperback) (ISBN-13: 9781032373720)

Vendor: Laura Busche
Product type: Books
Format: Paperback
$46.95
$46.95
$46.95
Subtotal: $46.95
Brand Psychology: The Art and Science of Building Strong Brands by Busche, Laura

Brand Psychology: The Art and Science of Building Strong Brands

$46.95
Brand Psychology: The Art and Science of Building Strong Brands by Busche, Laura

Brand Psychology: The Art and Science of Building Strong Brands

$46.95
Format: Paperback
Description
Description
x

Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.



Author: Laura Busche
ISBN-10: 1032373725
ISBN-13: 9781032373720
Publisher: Routledge
Language: English
Published: 11/17/2023
Pages: 384
Format: Paperback
Weight: 1.22lbs
Size: 9.21h x 6.14w x 0.82d
By Laura Busche
By Laura Busche
x

Laura Busche is a Colombo-German brand strategist helping companies in the public and private sectors bring their message to life with a compelling brand story, memorable visual symbols, and a bold communication strategy. Busche holds a doctoral degree in Psychology, a master's degree in Design Management and is a Bachelor of Science in Business Administration. Her client list has included Dribbble, Creative Market, Webflow, Domestika, Magmic, Grubbrr, Littledata, among many others.

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