Brand Strategy Workbook: 6 Steps to Building a Lasting Identity by Corder, Lloyd E.

Brand Strategy Workbook: 6 Steps to Building a Lasting Identity (Paperback) (ISBN-13: 9781547272891)

Vendor: Lloyd E. Corder
Product type: Books
Format: Paperback
$9.95
$9.95
$9.95
Subtotal: $9.95
Brand Strategy Workbook: 6 Steps to Building a Lasting Identity by Corder, Lloyd E.

Brand Strategy Workbook: 6 Steps to Building a Lasting Identity

$9.95
Brand Strategy Workbook: 6 Steps to Building a Lasting Identity by Corder, Lloyd E.

Brand Strategy Workbook: 6 Steps to Building a Lasting Identity

$9.95
Format: Paperback
Description
Description
x
Brand Strategy Workbook is the practical, let-me-show-you-how-it's done companion to Brand Strategy. Through carefully chosen exercises, examples, breakout sessions and assignments, it shows you how to apply the six key concepts of branding: Brand, Research, Analyze, Position, Market and Measure. Using a step-by-step approach, it demystifies many of the proven principles of building and maintaining a strong product or service brand.

Author: Lloyd E. Corder
ISBN-10: 1547272899
ISBN-13: 9781547272891
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 06/09/2017
Pages: 76
Format: Paperback
Weight: 0.44lbs
Size: 11.02h x 8.50w x 0.16d
By Lloyd E. Corder
By Lloyd E. Corder
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Lloyd Corder, Ph.D., is founder and CEO of strategic marketing research firm CorCom, Inc. and teaches at Tepper School of Business at Carnegie Mellon University and the University of Pittsburgh. He is a frequent keynote, convention and motivational speaker, and he has appeared on business-oriented radio and television programs. Corder's studies have been published in more than 500 magazines and newspapers.

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