Brand Zeitgeist: Embedding Brand Relationships Into the Collective Consciousness (Paperback) (ISBN-13: 9781450206792)

"Trying to figure out how to connect with customers when traditional marketing has lost much of its value, and why 'connecting' is a whole lot more than today's buzzword? This is the book for you."
-Kelly Erickson, author of Maximum Customer Experience

Most people know that branding is the most effective marketing strategy to build a long-term relationship with a dedicated group of customers. But many of us forget about the zeitgeist.

The zeitgeist is the evolving collective consciousness of society, and it is what people are talking about. It's what determines trends and buying behaviors.

Companies can tap into the power of the zeitgeist by providing customers with the tools they need to spread marketing messages through word-of-mouth and other viral channels. Chris Houchens, a marketing expert, uses real-world examples to show how branding works. Discover:

• Methods to craft and hone messages
• How to make the most out of first impressions
• Ways to harness groupthink
• The importance of logos and visual brand elements
• How to use social media
• How to measure the effectiveness of branding efforts
• And much more!

If you have no idea how to create a marketing strategy or if you just need a fresh perspective on branding, then Brand Zeitgeist is for you.

Author: Chris Houchens
ISBN-10: 1450206794
ISBN-13: 9781450206792
Publisher: iUniverse
Language: English
Published: 02/02/2010
Pages: 108
Format: Paperback
Weight: 0.30lbs
Size: 8.50h x 5.50w x 0.22d