Branded Beauty: How Marketing Changed the Way We Look (Hardcover) (ISBN-13: 9780749461812)

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best.

Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Est馥 Lauder, L'Or饌l and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.

Author: Mark Tungate
ISBN-10: 0749461810
ISBN-13: 9780749461812
Publisher: Kogan Page
Language: English
Published: 10/25/2011
Pages: 288
Format: Hardcover
Weight: 1.25lbs
Size: 9.30h x 6.38w x 1.07d

Review Citation(s):
Foreword 12/05/2011
Choice 04/01/2012
Reference and Research Bk News 12/01/2011 pg. 77