Branded Component Strategies: Ingredient Branding in B2B Markets by Worm, Stefan

Branded Component Strategies: Ingredient Branding in B2B Markets (Paperback) (ISBN-13: 9783834919199)

Vendor: Stefan Worm
Product type: Books
Format: Paperback
$54.99
$54.99
$54.99
Subtotal: $54.99
Branded Component Strategies: Ingredient Branding in B2B Markets by Worm, Stefan

Branded Component Strategies: Ingredient Branding in B2B Markets

$54.99
Branded Component Strategies: Ingredient Branding in B2B Markets by Worm, Stefan

Branded Component Strategies: Ingredient Branding in B2B Markets

$54.99
Format: Paperback
Description
Description
x

Value Creation in Buyer-Supplier Relationships. - How Brands Create Value. - Branding in Business Markets. - SEM Data Analysis.



Author: Stefan Worm
ISBN-10: 3834919195
ISBN-13: 9783834919199
Publisher: Gabler Verlag
Language: English
Published: 12/16/2011
Pages: 224
Format: Paperback
Weight: 0.66lbs
Size: 8.27h x 5.83w x 0.52d
By Stefan Worm
By Stefan Worm
x

Dr. Stefan Worm completed his doctoral studies under the supervision of Prof. Dr. Friedhelm Bliemel at the University of Kaiserslautern, Germany. He currently holds a position as an Assistant Professor of Marketing at HEC Paris, France.

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