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Branded Entertainment in Korea (Paperback) (ISBN-13: 9780367633639)
Vendor:
Hyunsun Yoon
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Books
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Description
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Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.
Author: Hyunsun Yoon
ISBN-10: 0367633639
ISBN-13: 9780367633639
Publisher: Routledge
Language: English
Published: 05/27/2024
Pages: 78
Format: Paperback
Weight: 0.24lbs
Size: 8.50h x 5.50w x 0.18d
By Hyunsun Yoon
xHyunsun Yoon is Senior Lecturer in Advertising and Marketing Communications in the Faculty of Business at the University of Greenwich, UK. She has researched and published on the subjects of advertising, communications, ageing consumers and the Korean wave. Recent projects include digital vulnerability and empowerment among older consumers.
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