Branded Women in U.S. Television: When People Become Corporations by Bjelskou, Peter

Branded Women in U.S. Television: When People Become Corporations (Hardcover) (ISBN-13: 9780739187937)

Vendor: Peter Bjelskou
Product type: Books
Format: Hardcover
$114.00
$114.00
$114.00
Subtotal: $114.00
Branded Women in U.S. Television: When People Become Corporations by Bjelskou, Peter

Branded Women in U.S. Television: When People Become Corporations

$114.00
Branded Women in U.S. Television: When People Become Corporations by Bjelskou, Peter

Branded Women in U.S. Television: When People Become Corporations

$114.00
Format: Hardcover
Description
Description
x
This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.

Author: Peter Bjelskou
ISBN-10: 0739187937
ISBN-13: 9780739187937
Publisher: Lexington Books
Language: English
Published: 12/26/2014
Pages: 142
Format: Hardcover
Weight: 0.78lbs
Size: 9.13h x 6.96w x 0.59d
By Peter Bjelskou
By Peter Bjelskou
x
Peter Bjelskou teaches American history, politics, and cultural studies at the University of Copenhagen.

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