Branding in a Digital World: How to Take an Integrated Marketing Approach to Building a Business (2nd Edition) (Paperback) (ISBN-13: 9781532087493)

How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business - from your overall image to messaging - is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to: - build an integrated marketing plan. - use social media marketing. - recruit ambassadors for your brand. - integrate IoT and wearable tech. - create compelling blog and social content. - increase your SEO. - use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.

Author: Hilary Jm Topper Mpa
ISBN-10: 1532087497
ISBN-13: 9781532087493
Publisher: iUniverse
Language: English
Published: 11/21/2019
Pages: 304
Format: Paperback
Weight: 0.78lbs
Size: 8.50h x 5.50w x 0.64d