Branding: A Key Marketing Tool (Hardcover) (ISBN-13: 9780333560761)

Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.

Author: John M. Murphy
ISBN-10: 0333560760
ISBN-13: 9780333560761
Publisher: Palgrave MacMillan
Language: English
Published: 11/18/1991
Pages: 220
Format: Hardcover
Weight: 1.11lbs
Size: 9.21h x 6.14w x 0.56d