Branding Latin America: Strategies, Aims, Resistance by Fehimovic, Dunja

Branding Latin America: Strategies, Aims, Resistance (Hardcover) (ISBN-13: 9781498568272)

Vendor: Dunja Fehimovic
Product type: Books
Format: Hardcover
$123.00
$123.00
$123.00
Subtotal: $123.00
Branding Latin America: Strategies, Aims, Resistance by Fehimovic, Dunja

Branding Latin America: Strategies, Aims, Resistance

$123.00
Branding Latin America: Strategies, Aims, Resistance by Fehimovic, Dunja

Branding Latin America: Strategies, Aims, Resistance

$123.00
Format: Hardcover
Description
Description
x
This book offers a critical analysis of the spread of branding discourse and practice to new "objects"--from the individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the relationship between culture, identity, and markets.

Author: Dunja Fehimovic
ISBN-10: 1498568270
ISBN-13: 9781498568272
Publisher: Lexington Books
Language: English
Published: 02/15/2018
Pages: 246
Format: Hardcover
Weight: 1.18lbs
Size: 9.00h x 6.00w x 0.69d
By Dunja Fehimovic
By Dunja Fehimovic
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Rebecca Ogden is lecturer in Latin American studies at the University of Kent.

Dunja Fehimovic is lecturer in Spanish and Portuguese at Newcastle University.

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