Branding Post-Communist Nations: Marketizing National Identities in the "New" Europe (Hardcover) (ISBN-13: 9780415882750)

Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.

Author: Nadia Kaneva
ISBN-10: 0415882753
ISBN-13: 9780415882750
Publisher: Routledge
Language: English
Published: 09/19/2011
Pages: 266
Format: Hardcover
Weight: 1.16lbs
Size: 9.00h x 6.00w x 0.63d