Branding With Systematic Philosophy: Build A Silent But Powerful Brand With Three Branding Elements & Nine Core Competencies (Paperback) (ISBN-13: 9781079197297)

About this Book: A company that pursues a brand should keep two points in mind: the brand philosophy and values at the management level and the brand performance at the operational level. The focus of this book is to give explicit interpretation to "Brand Philosophy and Values" and then to elaborate on "Brand Performance" that should be established within the organization. Brand value is the spirit of the brand building while brand performance management is the process of pursuing a brand and the way to keep the brand from failing. These are two sides of the same coin that cannot live without each other. BRAND VALUES: The cornerstone of character buildingThe core of brand cultureThe shield to resist wind and waves of temptationThe criterion of operations managementBRAND PERFORMANCE: The comprehensive program for the brandingThe innovative thinking in performanceThe management that begins with the end in mindThe end-to-end processThe significance of the three elements of the brand: quality, character, and taste. Quality is to meet the standard specifications. It is about providing a genuine product to meet the needs of the "body."Character is to be law-abiding, righteous, honest, and upright. It is about doing good things to meet the needs of the "heart."Taste is to understand, respect, and seek artistic value, human value, and social and environmental value. It is about using persistence and passion to meet the needs of the "spirit."So quality is to do things well, but taste and character are to perfect a person both on the inside and the outside. A person or a company with these three elements can benefit themselves, others, and eventually, the whole world.

Author: Donna Hung,Leo Liu
ISBN-10: 107919729X
ISBN-13: 9781079197297
Publisher: Independently Published
Language: English
Published: 07/08/2019
Pages: 218
Format: Paperback
Weight: 1.14lbs
Size: 11.00h x 8.50w x 0.46d