Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications by Durham, Sarah

Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications (Hardcover) (ISBN-13: 9780470527535)

Vendor: Sarah Durham
Product type: Books
Format: Hardcover
$48.00
$48.00
$48.00
Subtotal: $48.00
Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications by Durham, Sarah

Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

$48.00
Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications by Durham, Sarah

Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

$48.00
Format: Hardcover
Description
Description
x
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

Author: Sarah Durham
ISBN-10: 0470527536
ISBN-13: 9780470527535
Publisher: Jossey-Bass
Language: English
Published: 12/01/2009
Pages: 208
Format: Hardcover
Weight: 0.80lbs
Size: 8.50h x 5.60w x 0.90d
By Sarah Durham
By Sarah Durham
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THE AUTHOR

Sarah Durham is the principal of Big Duck, a firm she founded in 1994 that works exclusively with nonprofits to help them raise money and increase their visibility through smart communications. Clients include the Robin Hood Foundation, United Way of New York City, American Jewish World Service, Women's Sports Foundation, Partnership for a Drug-Free America and other regional and national nonprofits. She frequently writes and contributes to articles in nonprofit trade publications. She is a volunteer trainer for the Support Center for Nonprofit Management and a frequent presenter at Association of Fundraising Professionals (AFP) and other nonprofit industry conferences.

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