Brands and Consumers: A Research Overview by Singh, Jaywant

Brands and Consumers: A Research Overview (Hardcover) (ISBN-13: 9781138326897)

Vendor: Jaywant Singh
Product type: Books
Format: Hardcover
$63.99
$63.99
$63.99
Subtotal: $63.99
Brands and Consumers: A Research Overview by Singh, Jaywant

Brands and Consumers: A Research Overview

$63.99
Brands and Consumers: A Research Overview by Singh, Jaywant

Brands and Consumers: A Research Overview

$63.99
Format: Hardcover
Description
Description
x
Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.

Author: Jaywant Singh,Benedetta Crisafulli
ISBN-10: 1138326895
ISBN-13: 9781138326897
Publisher: Routledge
Language: English
Published: 12/27/2022
Pages: 122
Format: Hardcover
Weight: 0.66lbs
Size: 8.50h x 5.50w x 0.38d
By Jaywant Singh
By Jaywant Singh
x

Jaywant Singh is Professor of Marketing at Southampton Business School, University of Southampton, UK.

Benedetta Crisafulli is Senior Lecturer in Marketing at Birkbeck, University of London, UK.

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