Brands and the Brain: How to Use Neuroscience to Create Impactful Brands by Sahay, Arvind

Brands and the Brain: How to Use Neuroscience to Create Impactful Brands (Paperback) (ISBN-13: 9780143452614)

Vendor: Arvind Sahay
Product type: Books
Format: Paperback
$21.95
$21.95
$21.95
Subtotal: $21.95
Brands and the Brain: How to Use Neuroscience to Create Impactful Brands by Sahay, Arvind

Brands and the Brain: How to Use Neuroscience to Create Impactful Brands

$21.95
Brands and the Brain: How to Use Neuroscience to Create Impactful Brands by Sahay, Arvind

Brands and the Brain: How to Use Neuroscience to Create Impactful Brands

$21.95
Format: Paperback
Description
Description
x
It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.

Author: Arvind Sahay
ISBN-10: 0143452614
ISBN-13: 9780143452614
Publisher: Penguin Group
Language: English
Published: 03/30/2022
Pages: 304
Format: Paperback
Weight: 0.80lbs
Size: 7.70h x 4.90w x 0.80d
By Arvind Sahay
By Arvind Sahay
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Arvind Sahay is professor of marketing and international business; Prof. M.N. Vora Chair in marketing and entrepreneurship; chair, India Gold Policy Centre; chair, marketing area; and chair, NSE Centre for Behavioral Science at the Indian Institute of Management Ahmedabad. Prof. Sahay completed his PhD from the University of Texas, Austin. He obtained his MBA from the Indian Institute of Management Ahmedabad. Prof. Sahay also holds a degree in chemical engineering from the Indian Institute of Technology Kanpur.

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