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Brandvantage: A 12-Week Master Plan for Brand Leadership and Beyond (Paperback) (ISBN-13: 9780670095315)
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Trupti Bhandari
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Books
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Description
xBrands are everywhere. We may love them, or despise them, or even disparage them, but we can't be indifferent to their invasive presence in our lives. Today, brand managers, fresh out of campus, are either clueless about what they are supposed to do; or are besieged with baggage from the past that handicaps them from expressing their point of view.
As a result, they end up being contained, complying with legacy views and practices, thereby perpetuating the mediocrity of the past. In reality, brand-building can be fun, creative and highly rewarding. This book aims to take all kinds of brand custodians on an enriching journey, so they can delight consumers, generate revenue for their company and positively impact their careers.Author: Trupti Bhandari
ISBN-10: 0670095311
ISBN-13: 9780670095315
Publisher: Ebury Press
Language: English
Published: 04/15/2022
Pages: 288
Format: Paperback
Weight: 1.00lbs
Size: 8.58h x 5.59w x 1.18d
By Trupti Bhandari
xTrupti and Arvind Bhandari have a combined experience of almost fifty years across more than twenty-five categories of durables and FMCG brands, having worked with leading advertising and media agencies.
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