Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies (Paperback) (ISBN-13: 9781522594017)

One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.

Author: D. B. a. Mehdi Khosrow-Pour
ISBN-10: 1522594019
ISBN-13: 9781522594017
Publisher: Business Science Reference
Language: English
Published: 05/28/2019
Pages: 364
Format: Paperback
Weight: 1.86lbs
Size: 11.00h x 8.50w x 0.75d