Breaking Into The Media - A Journalist's Guide to Publicity (Paperback) (ISBN-13: 9798732106008)

Tired of not being visible to your audience? Do you feel like you are marketing yourself but getting little or no results?

Make yourself visible to your audience by using promotional techniques to get your message into the right places.

Learn how to promote and market yourself by using techniques and strategies.This is the guide you need if you've ever wanted to figure out how to self promote you or your business.

This book will take you from being stuck in what to do to get visible to having a doable plan to get you started. From there you will build up techniques and strategies that will help you grow your promotion skills.
This book will show you how you can

• Build relationships with journalists and other media professionals in your niche.
• Build huge success by pitching your story in the way that journalists want to receive it - not knowing how to do this is the one major reason why you're not getting any coverage

Breaking Into The Media - A Journalist's Guide to Publicity is a hands-on guide that offers practical strategies to communicate your story so journalists will want to report on it. Watch your business soar as the story is consumed by an audience that are ready to listen.

Inside this book, you will get:

• How to promote and market yourself
• Ways to get noticed
• Help to build your brand's stories
• All the routes you can take to communicate your story (not just a press release or email or photo, there are so many more ways you may not have thought of or know about)
• The elements you need to be successful
• An insider's look at the newsroom and how it helps you get inside the mind of a journalist
• Help to perform your best in interviews

In this book, you will also get:

• 10 pitch email types with examples that you can use and adapt straight away
• Tips on what makes a great publicity photo
• Ways to perform a memorable launch (with a great example of a small premises who did an ingenious job with their launch)
• Advice on dealing with rejection and all the emotions that you will experience in this journey
• Media Mantras to keep you motivated when things get tough

The book was a finalist in the Wishing Shelf Book Award.The judges said,
'A thought-provoking insight into the best way of getting your story in front of journalists. A FINALIST and highly recommended!'
"This book offers entrepreneurs an insight into getting a story in front of a journalist. If you ever wondered what the best way is to pitch a story, this book has the answers."
'A very enlightening read. I would recommend it to the self employed who wish to try promoting the work they do with a story.'
'This book is all about promo and marketing, making contacts, and all things ́comms ́. An excellent book for an entrepreneur to have on his or her bookshelf.'

Author: Sandra Coffey
ISBN-13: 9798732106008
Publisher: Independently Published
Language: English
Published: 05/28/2021
Pages: 290
Format: Paperback
Weight: 0.86lbs
Size: 9.00h x 6.00w x 0.61d