Breaking Why Hacking & Rebuild (Hardcover) (ISBN-13: 9781645438236)

In this edgy follow-up to Frankie Russo's The Art of Why, readers are asked to redefine their meaning of personal success in order to tap into a deeper and more meaningful definition of their purpose. Breaking WHY interrogates what our true WHY really is, and in the process, Russo adapts his earlier work and disrupts the rules he set for himself in order to more fully achieve authentic success. Sometimes, we have to shatter something in order to rebuild it.

This book breaks down the steps needed to achieve a more substantive version of ourselves, in both our personal lives and in the realm of business and entrepreneurship. By exploring the role that emotions can play in both hindering and empowering us, Russo ultimately argues that pursuing a singular, self-driven "I" is the ultimate misinterpretation of success. A champion of authenticity and a proponent of harnessing "strategic emotions," Russo aims to debunk the common conception that emotions are anathema to having a successful life. Using the tools and hacks in Breaking WHY, people from all walks of life will come to realize that it can be just as important to break the rules as it is to make and follow them.

Author: Frankie Russo
ISBN-10: 1645438236
ISBN-13: 9781645438236
Publisher: Amplify Publishing
Language: English
Published: 02/01/2022
Pages: 168
Format: Hardcover
Weight: 0.79lbs
Size: 8.40h x 5.60w x 0.80d

Review Citation(s):
Foreword 11/29/2021
Kirkus Reviews 02/15/2022
BlueInk Review 11/29/2021