Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius (Paperback) (ISBN-13: 9781387028085)

There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend. Get Your Copy Now

Author: Robert C. Worstell
ISBN-10: 1387028081
ISBN-13: 9781387028085
Publisher: Lulu.com
Language: English
Published: 06/09/2017
Pages: 110
Format: Paperback
Weight: 0.38lbs
Size: 9.00h x 6.00w x 0.26d