BRL-02 Retail Merketing and Communication (Paperback) (ISBN-13: 9789355543899)

BRL-02 Retail Merketing and Communication

Topic Covered

Chapter-1 Overview of Retail Marketing

Chapter-2 Understanding Shoppers and Shoppers' Behavior

Chapter-3 Personal Selling

Chapter-4 Customer and Customer's Needs

Chapter-5 Steps in Selling-I

Chapter-6 Steps in Selling-II

Chapter-7 Overview of Retail Promotions

Chapter-8 Advertising and Promotion

Chapter-9 In-store Promotion and Management

Chapter-10 In-store Objectives, Advantages and Limitations

Chapter-11 In-store Promotions, Strategies, Budgets and Evaluation

Chapter-12 Types and Techniques of Sales In-store Promotions

Total-5- Solved-0, Unsolved-5

June (2019,2020,2022)

December (2018,2021)