Broadcast Pharmaceutical Advertising in the United States: Primetime Pill Pushers by Applequist, Janelle

Broadcast Pharmaceutical Advertising in the United States: Primetime Pill Pushers (Paperback) (ISBN-13: 9781498539531)

Vendor: Janelle Applequist
Product type: Books
Format: Paperback
$47.95
$47.95
$47.95
Subtotal: $47.95
Broadcast Pharmaceutical Advertising in the United States: Primetime Pill Pushers by Applequist, Janelle

Broadcast Pharmaceutical Advertising in the United States: Primetime Pill Pushers

$47.95
Broadcast Pharmaceutical Advertising in the United States: Primetime Pill Pushers by Applequist, Janelle

Broadcast Pharmaceutical Advertising in the United States: Primetime Pill Pushers

$47.95
Format: Paperback
Description
Description
x
This book analyzes the profit-driven nature of the pharmaceutical industry to explore how healthcare has become commodified in the United States. It addresses how pharmaceutical companies are shaping drug interventions, such as the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and healthcare.



Author: Janelle Applequist
ISBN-10: 149853953X
ISBN-13: 9781498539531
Publisher: Lexington Books
Language: English
Published: 10/31/2018
Pages: 168
Format: Paperback
Weight: 0.57lbs
Size: 9.00h x 6.00w x 0.39d
By Janelle Applequist
By Janelle Applequist
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Janelle Applequist is assistant professor at the University of South Florida in the Zimmerman School of Advertising & Mass Communications.

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