Build a Complete Marketing Department: For a Few Bucks a Day: Classic Direct Response Techniques Turbocharged by AI (Paperback) (ISBN-13: 9798996126408)

A complete marketing department, run by one person, for a few bucks a day.

After a career in direct response advertising - television, radio, direct mail, and digital - Brian Kasday spent forty years building campaigns that the phone rang on, or didn't. Hundreds of millions of dollars in tracked, measurable sales taught him what works in marketing and what doesn't.

Retirement turned out to be where the most interesting work began. Brian started using AI and discovered it let one person maximize personal productivity and capacity in ways that were unthinkable just a few years ago. Research that used to take an agency a month. Copy that used to require a senior writer. Funnels that used to need a developer. All of it, now, sitting at one desk.

This book is the system he's built and what he's learned along the way.

INSIDE THIS BOOK

- A complete framework for becoming the One-Person Marketing Department
- Forty expert prompts that produce expert-level marketing work
- Funnel architectures, sales page templates, email sequences, and automation patterns that have generated hundreds of millions in tracked sales
- Step-by-step builds in FunnelKit Pro and WooCommerce - works with any AI assistant or funnel platform
- Honest answers to the questions every solo operator asks

WHO THIS IS FOR

Solo entrepreneurs, small business owners, and bootstrapped operators who need expert-level marketing but don't have agency budgets - and don't want them.

The same direct response principles that work for Fortune 500 brands still work for the bootstrapped business owner. AI just makes them accessible to anyone willing to put in the time to learn how to use them properly.

If you've got more vision than budget, you're in the right place.

Author: Brian Kasday
ISBN-13: 9798996126408
Publisher: Mms Vegas
Language: English
Published: 05/09/2026
Pages: 302
Format: Paperback
Weight: 0.89lbs
Size: 9.00h x 6.00w x 0.63d