Build Right: How to Start A Company That Lasts (Paperback) (ISBN-13: 9798185484159)

The start-up trail forgives nothing. Ride it wrong and you don't get a second lap.

Most start-ups don't fail because the idea was bad. They fail because the founder rode the wrong line - chasing speed before building a foundation that could hold weight. Build Right is the field guide for leaders on the Start-Up Trail: the earliest, steepest, most unforgiving terrain in The Five Cycles(TM).

Brian Wygle draws on decades of watching founders launch, stumble, and either recover or wash out - translating that into a steward-leadership approach built for people who are creating something from nothing. This isn't hustle-culture cheerleading. It's a disciplined guide to the decisions that determine whether your enterprise has a foundation worth building on, or a start that collapses under its own weight the moment it's tested.

If you're standing at the trailhead of something new, this book is the guide who's ridden it before.

Author: Brian Wygle
ISBN-13: 9798185484159
Publisher: Independently Published
Language: English
Published: 07/03/2026
Pages: 56
Format: Paperback
Weight: 0.19lbs
Size: 9.00h x 6.00w x 0.12d