Building Brand Equity and Consumer Trust Through Radical Transparency Practices (Hardcover) (ISBN-13: 9781522524175)

The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers' loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.

Author: Elena Veselinova, Marija Gogova Samonikov
ISBN-10: 1522524177
ISBN-13: 9781522524175
Publisher: Business Science Reference
Language: English
Published: 07/13/2017
Pages: 408
Format: Hardcover
Weight: 2.71lbs
Size: 11.00h x 8.50w x 0.94d