Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities (Hardcover) (ISBN-13: 9781522551430)

To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today's marketing environments.

Author: Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi
ISBN-10: 1522551433
ISBN-13: 9781522551430
Publisher: Business Science Reference
Language: English
Published: 01/12/2018
Pages: 204
Format: Hardcover
Weight: 1.26lbs
Size: 10.00h x 7.00w x 0.50d