Building Brand You: Be Relevant or Be Replaceable (Paperback) (ISBN-13: 9780991375103)

Cyndee Woolley holds an Accredited Public Relations professional (APR) designation from the Public Relations Society of America (PRSA) and is a leader in the communications industry with a series of branding and public relations campaigns that get noticed and generate results. She was a key team member in a public awareness campaign that resulted in the successful negotiation of a contract valued at $210 million dollars for Waste Management. Woolley is a consultant in public relations, social media, and community outreach strategies. She has led training initiatives in social media and public relations training programs through many trade and non-profit associations including the 2011 PRSA International Conference. Woolley believes in giving back to the community by taking an active role in professional and civic organizations. Through a proactive crisis communication strategy, Woolley assisted the Naples Equestrian Challenge achieve multiple media placements after a lightning strike caused $10,000 in damage. The media coverage generated nearly $15,000 in donations from residents who had seen the story. Woolley is the immediate past-Chair of the Farm City BBQ, a Southwest Florida tradition that attracts 2,000 business and agricultural leaders. Woolley also volunteered on the PR committee for the Dignity Memorial Vietnam Wall, a tribute to Vietnam Veterans that attracted 30,000 visitors. In addition, Woolley is a graduate of the 2009 class of Leadership Bonita and the 2012 class of Leadership Collier. In 2012, Woolley was recognized with a CBIA Sand Dollar Award for an email marketing campaign for Michele Harrison Group and enewsletter campaigns for Waste Management of Collier County. Additionally, her launch of an enewsletter campaign for the Leadership Collier Foundation Alumni Association and a website makeover for PBS Construction were both recognized with a Gold MarCom awards. In 2009, Cyndee created the social media strategy for the first Tweet Town Hall in Naples, FL. To demonstrate the speed of social media, the event was organized in 14 days and attracted over 7,000 participants in South Florida and made headlines on the front page of the Naples Daily News as well as publications across the state. The Tweet Town Hall campaign was recognized with an Image Award from the Florida Public Relations Association as well as a Platinum Hermes Award from the American Marketing Association.