Building Great Customer Experiences by Shaw, Colin

Building Great Customer Experiences (Paperback) (ISBN-13: 9781403939494)

Vendor: Colin Shaw
Product type: Books
Format: Paperback
$54.99
$54.99
$54.99
Subtotal: $54.99
Building Great Customer Experiences by Shaw, Colin

Building Great Customer Experiences

$54.99
Building Great Customer Experiences by Shaw, Colin

Building Great Customer Experiences

$54.99
Format: Paperback
Description
Description
x
This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.

Author: Colin Shaw, John Ivens
ISBN-10: 1403939497
ISBN-13: 9781403939494
Publisher: Palgrave MacMillan
Language: English
Published: 09/13/2002
Pages: 224
Format: Paperback
Weight: 0.80lbs
Size: 9.12h x 6.44w x 0.51d
By Colin Shaw
By Colin Shaw
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COLIN SHAW is a Founding Partner of Beyond Philosophy, a consultancy company focused upon the customer experience and was formerly Director of Client Experience at BT with overall responsibility for the concept of corporate customer relations in a global context. He has previously worked for Xerox and Mars and is a regular speaker at conferences and in the media on Customer Experience and Emotional Intelligence.

JOHN IVENS is a Founding Partner of Beyond Philosophy. He was previously Head of Customer Experience Futures at BT with responsibility for defining the Customer Experience for Business Customers and implementing programmes to improve the Experience. He has also worked for NatWest Bank and Midlands Electricity.

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