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Solve the world's biggest problems and create a better future
In Building Moonshots: 50+ Ways to To Turn Radical Ideas Into Reality, a team of expert innovation strategists delivers an exciting and insightful collection of strategies, techniques, and frameworks for scaling your next big, audacious idea into a concrete product or service.
Each proven and tested strategy contained in the book has been categorized to make it easy to find and implement when you need it most. You'll learn how and where to start, when to bet big, how to invest, when to play the long game, what to communicate, and much more. You'll also find:
Destined to become the seminal, go-to source for visionaries, gamechangers, and leaders imagining the apparently impossible and determined to achieve it, Building Moonshots is a can't-miss book for entrepreneurs, founders, product development heads, and other business leaders.
Author: Tamara Carleton, William Cockayne
ISBN-10: 1394176589
ISBN-13: 9781394176588
Publisher: Wiley
Language: English
Published: 05/09/2023
Pages: 352
Format: Hardcover
Weight: 0.93lbs
Size: 9.22h x 6.36w x 1.20d
TAMARA CARLETON, PHD, is an international expert in radical innovation. She is the CEO of Innovation Leadership Group, teaches at several top-ranked business schools and technical universities around the world, and is the creator of practical tools that help teams innovate, like the Playbook for Strategic Foresight and Innovation.
WILLIAM COCKAYNE, PHD, is a techno-optimistic leader with a passion for transforming science fiction into reality. For twenty years, he taught students at Stanford University how teams imagine, invent, and ship the future. He is an expert in converting blue-sky thinking into brass tacks.
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