Building The Lean Startup: How to find a Profitable Business Model and Creating a Growth Engine Navigate Extreme Uncertainties by Testing Scienti (Paperback) (ISBN-13: 9798732498127)

Most new businesses fail. But most of those failures would have been preventable if Building The Lean Startup methodology had been followed.

Building The Lean Startup offers both entrepreneurs and wantrepreneurs a semi-scientific, real-world approach to building a business by using validation, finding a profitable business model and creating a growth engine.

Building The Lean Startup was inspired by Toyota's lean manufacturing revolution. This revolution incorporated: attending to the ideas and knowledge of the workers, making smaller batch sizes, implementing just-in-time production, and accelerating cycle times.

Eric Ries uses real-life case studies from various businesses to illustrate the lean startup method's principles. He then draws on his knowledge as a startup entrepreneur to guide readers towards developing their effective startup.

Here's what I learned this book:
✓ Find a business model that works through validation.
✓ Use split-testing to tell value from waste.
✓ Never ever indulge in vanity metrics.

Ready to start a business? I hope you are, because here we go!