Building the Research Engine: A guide for organizations that want to know, not guess. (Paperback) (ISBN-13: 9798254405092)

Most organizations don't have a research problem but rather a distribution problem. The right insights aren't reaching the right people at the right time - and no amount of studies, decks, or reports will fix that without the right infrastructure behind them.

Building the Research Engine is a practical guide for anyone responsible for making evidence matter in their organization - whether you're a designer, product manager, founder, or researcher. It walks you through three stages of building a research practice from scratch: getting research to happen consistently, connecting it to real decisions, and making it self-sustaining so it outlasts any individual.

This is not a methods book. It assumes you know how to run a study. What it teaches is everything else: how to build the systems, culture, and communication infrastructure that turn occasional research into organizational capability.