Business Administration for Beginners: Do you want to learn the basic and key elements to manage your business or venture? (Paperback) (ISBN-13: 9798251612431)

In this book, we will present the basic administrative process so that any business owner or entrepreneur can manage their company, business, or venture in five stages: planning, organization, structure, direction, and control.

We will then explore corporate culture, corporate social responsibility, change, and crisis management, and finally, we will discuss the management of family businesses.

The concepts will always be simple, clear, and supported by practical examples.

This is a short book intended as a first introduction to business administration.

The book includes many practical examples, such as:
- The case of McDonald's and its strategy in India
- The product strategies of Lego, Stanleys, and Crocs
- Core products, captive products, and the case of printers and ink cartridges
- Coca-Cola's strategy of personalizing its bottles to increase sales
- Innovation, change, and the case of Blockbuster and Netflix
- Zara as a family business

Author: Pilar Dighiero,Agustín Dighiero Triay
ISBN-13: 9798251612431
Publisher: Independently Published
Language: English
Published: 03/11/2026
Pages: 120
Format: Paperback
Weight: 0.38lbs
Size: 9.00h x 6.00w x 0.25d