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Data-driven decision-making is a fundamental component of business success. Use this textbook to learn the core knowledge and techniques for analyzing business data with Python programming.
Business Analytics with Python assumes no prior knowledge or experience in computer science, presenting the technical aspects of the subject in an accessible, introductory way for students on business courses. It features chapters on linear regression, neural networks and cluster analysis, with a running case study that enables students to apply their knowledge. Students will also benefit from real-life examples to show how business analysis has been used for such tasks as customer churn prediction, credit card fraud detection and sales forecasting.
Bowei Chen is Associate Professor of Marketing Analytics and Data Science at the Adam Smith Business School, University of Glasgow, UK. He is also the Programme Director of the MSc in Finance and Management and an ESRC IAA Reviewer.
Gerhard Kling is Professor in Finance at the University of Aberdeen, UK. He has worked in higher education for over 18 years (SOAS, University of Southampton, UWE, Utrecht University).Thanks for subscribing!
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