Business and Big Data: Influencing Consumers (Paperback) (ISBN-13: 9781534564329)

The fast-paced and profitable world of business involves important information, such as big data. This kind of information can be helpful for businesses, but it can also be used in ways that are not ethical. The informative and age-appropriate main text discusses shady business practices, fraudulent banking, multinationals, industrial espionage, and big data's influence in retail and advertising. Eye-catching, full-color photographs, informational sidebars, and fun fact boxes are included to provide readers with a more complete understanding of how business practices impact their lives.

Author: Ellis Roxburgh
ISBN-10: 1534564322
ISBN-13: 9781534564329
Publisher: Lucent Press
Language: English
Published: 07/30/2018
Pages: 48
Format: Paperback
Weight: 0.30lbs
Size: 8.50h x 7.00w x 0.30d