Business Communication: Process & Product (Hardcover) (ISBN-13: 9780357984109)

Guffey/Loewy's best-selling BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 11e, helps students develop the skills that employers value, including writing, speaking, presentation, critical thinking and teamwork skills. Two employment chapters provide students with up-to-date tips for job searching, successful interviewing and navigating today's competitive labor market. MindTap assignments and resources reinforce the important skills and concepts from the text. Based on interviews with business practitioners and extensive research into the latest technologies and best practices, the 11th edition offers advice on building a personal brand, maintaining a professional online presence, using LinkedIn effectively and creating a winning resume. Real-world assignments and digital practice tools equip students with communication skills to help them stand out in business today and in the future.

Author: Mary Ellen Guffey, Dana Loewy
ISBN-10: 0357984102
ISBN-13: 9780357984109
Publisher: Cengage Learning
Language: English
Published: 03/11/2024
Pages: 646
Format: Hardcover
Weight: 3.35lbs