Business Demography: A Guide and Reference for Business Planners and Marketers (Hardcover) (ISBN-13: 9780899302188)

Developed specifically as a professional guide and reference, this unique handbook demystifies demographic analysis for the business person and shows how its principles may be profitably applied in any type of corporate or institutional setting. The basic principles of demographic analysis are carefully explained in the introductory chapters. Following an overview of demographics and demographic change in the United States, Pol looks at various data sources and methods of data selection and use. The author next discussses population composition, geographic concepts, population distribution, and population estimates and projections to familiarize the reader with the role of geography in demographic analysis and the derivation and uses of synthetically produced data. The remainder of the book concentrates on the application of these principles and provides examples of their use in a business framework.

Author: Louis Pol
ISBN-10: 0899302181
ISBN-13: 9780899302188
Publisher: Praeger
Language: English
Published: 11/06/1987
Pages: 310
Format: Hardcover
Weight: 1.35lbs
Size: 9.21h x 6.14w x 0.75d